Affilka by SOFTSWISS and Voluum Join Forces for Smarter Affiliate Tracking
Malta.- October 09, 2025 www.zonadeazar.com Affilka by SOFTSWISS has announced a strategic partnership with Voluum, creating a unified performance ecosystem for affiliates and operators through advanced tracking, analytics, and automation.
A New Era for Affiliate Campaign Optimisation
Affilka by SOFTSWISS, a leading affiliate marketing platform, has integrated with Voluum, a global ad tracking and optimisation solution. This collaboration brings powerful data-driven tools to the iGaming industry, empowering affiliates and operators to monitor, analyse, and optimise campaigns with unprecedented precision.
The integration connects Affilka’s affiliate management capabilities with Voluum’s advanced click-tracking technology. This synergy enables seamless campaign management and delivers richer, real-time insights that drive smarter decisions and higher profitability.
Key Benefits of the Affilka–Voluum Integration
Simplified Setup and Complete Data Transparency
The partnership introduces a streamlined setup process with no postback creation required, ensuring affiliates gain full conversion visibility without technical hurdles. By centralising all traffic and player data within the Voluum interface, affiliates can now monitor performance metrics and make instant, data-backed adjustments.
Detailed Tracking and ROI Measurement
With detailed click and conversion tracking, affiliates can accurately measure ROI, acquisition costs, and player value. The integration also reveals traffic funnel insights that clarify the customer journey — from click to deposit — enabling fine-tuned acquisition and retention strategies.
Automation and Efficiency
Automated optimisation features reduce manual work, allowing marketers to focus on strategy rather than repetitive campaign management. This leads to faster responses, improved efficiency, and ultimately, greater profitability across all campaigns.
Industry Voices on the Collaboration
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, stated that affiliate marketing success begins with actionable data. “By integrating Affilka with Voluum, we unite two powerful systems that offer our partners a single, enriched view of performance metrics. This synergy enables smarter optimisation and stronger business results.”
From Voluum’s side, Managing Director Kamila Łuksza-Szpyt emphasised the regulatory and strategic importance of this integration: “With centralised player data and automated tracking, operators can streamline compliance, optimise campaigns, and focus on acquiring quality players.”
Looking Ahead
This partnership positions Affilka by SOFTSWISS and Voluum as key enablers of intelligent affiliate marketing in iGaming. As both companies continue to invest in automation and data transparency, affiliates and operators gain the tools needed to grow sustainably and compete effectively in an increasingly data-driven landscape.
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Edited by @pererarte www.zonadeazar.com