AGA Webinar Drives New Era of Responsible Gaming via Innovation
United States.– September 26, 2025 – www.zonadeazar.com In a virtual event titled “Powering Responsible Gaming Through Product Innovation,” the American Gaming Association brought together industry leaders to discuss how tech innovation is reshaping the approach to responsible gaming.
Overview
On September 24, the AGA hosted a strategic webinar spotlighting the integration of innovation within responsible gaming. Under the theme “Powering Responsible Gaming Through Product Innovation”, the session gathered vendors, developers, and experts to explore how technological tools are elevating player protection from a compliance box to a foundational component of product design.
Details / Context
Embedding protection by design
Speakers emphasized that protection mechanisms must now begin at the design stage. Tasos Dagkos of Aristocrat noted that providers are shifting focus — starting with the question: How can we design games that inherently promote safer play? Rather than being add-ons, these features are becoming core functions.
Tech-driven solutions and predictive data
Jess Feil of OpenBet explained that operators and suppliers now seek end-to-end solutions combining payments, KYC, monitoring and protection features. With advanced analytics, risk can be flagged automatically, reducing reliance on manual intervention.
Tom Mace of Sportradar addressed older concerns about responsible gaming reducing profitability. With solutions like Bettor Sense, data-driven signals feed directly into marketing and trading platforms via APIs — allowing seamless, real-time operational response to risk indicators.
Dr. Jennifer Shatley from ROGA (Responsible Online Gaming Association) argued that responsible gaming must be woven into the user journey, not siloed as an independent module. Collaboration across industry players is essential for creating shared tools and standards that enhance protection.
Future Outlook
Closing the webinar, panelists looked ahead to an industry where user protection no longer sits on the periphery—it becomes the product’s backbone. Anticipated trends include:
- Greater collaboration among providers to set shared protection standards.
- Regulation that rewards innovation in protection, incentivizing designs with built-in prevention capabilities.
- Expanded use of AI/ML for real-time detection of risk behaviors.
- Regulatory education efforts so authorities better understand metrics behind protection tools.
- Cross-functional alignment, ensuring marketing, operations and compliance teams work toward shared responsible gaming goals.
This paradigm shift signals that responsible gaming is now a competitive differentiator — not just a legal requirement. Zona de Azar will continue monitoring these trends to bring you cutting-edge insight.
Editó: @_fonta www.zonadeazar.com