Alessandro Gherardi: iGB Affiliate Barcelona Elevates the Gaming Industry

Spain.- January o7, 2026 www.zonadeazar.com Alessandro Gherardi, Co-Founder and Director of Fomento, the Affiliate Network that bridges the gap between high-quality traffic sources and top-tier iGaming operators, has described January’s iGB Affiliate Barcelona as being the industry’s ‘North Star’ with the show’s double-digit year-on-year growth reflecting the strength and growing credentials of the sector.

Expanding on the importance of the event where he will be part of the content stream with his presentation ‘The Evolution of Localized Performance’ he said:“iGB Affiliate is much more than a trade show; it is the industry’s ‘North Star’ for professional standards. By bringing together the brightest minds, it fosters a culture of transparency and shared knowledge. It plays a crucial role in elevating the reputation of the affiliate sector, transforming it from a niche marketing channel into a sophisticated, respected pillar of the global gaming economy.”

Commenting on what he believes are the most significant trends shaping the affiliate and iGaming landscape, Gherardi stressed that localisation and personalisation have become non-negotiable. “They are no longer optional—they are essential,” he stated. “At the same time, the integration of AI in optimising real-time bidding and creative delivery is a game-changer, transforming how we scale performance and efficiency.”

He also highlighted the increasing focus on governance and professionalism across the sector, noting that regulatory pressures are accelerating positive structural change. “We are seeing a massive shift toward stricter compliance and the professionalisation of the affiliate role,” Gherardi explained. “This evolution is vital for the long-term health and credibility of the industry. The fact that the 2026 edition of iGB Affiliate will be 20% bigger year-on-year is incredibly encouraging, it signals that, despite regulatory challenges, the sector is resilient and expanding. For Fomento and the industry at large, participating in such a dynamic and growing event means more diversity in partners, more innovation on the floor, and a better platform to showcase growth.”

As an international show that in 2025 welcomed industry professionals from 119 nations iGB Affiliate Barcelona provides an opportunity for stakeholders to connect with a global audience, an opportunity that’s not lost on the co-founder of Fomento who believes that the focus will be on central and south America . “LATAM remains the ‘land of opportunity,’ with Brazil leading the charge as it formalizes its regulatory framework” he stated: “However, we are also seeing incredible potential in markets like Peru and Mexico. Beyond LATAM, we are looking closely at how Tier 1 markets are evolving their retention strategies to compete with the sheer excitement of these emerging territories. Whether we are talking technology, trends or geographical hot-spots Barcelona in January is where the strategy for the entire year is solidified. It provides the momentum and the networking ‘energy’ needed to kickstart 2026 with confidence. Quite simply, If you want to know what the industry will look like in December, you look at the conversations happening at iGB Affiliate in January.”

Alessandro Gherardi’s iGB Affiliate presentation entitled ‘The Evolution of Localized Performance’ will explain how to bridge the gap between European operational standards and the unique cultural nuances of the emerging LATAM markets. It will provide a practical roadmap for expansion and cover challenges including the shift from volume-driven to value-driven acquisition, how to build trust in regions where traditional marketing often fails and the importance of choosing the right network partner to navigate local regulatory landscapes.

From emerging market insights and regulatory briefings to AI-driven marketing strategies iGB Affiliate Barcelona 2026 will deliver the intelligence, innovation and connections required to succeed in the global i-gaming affiliate ecosystem. Affiliates wanting to secure their place at iGaming Affiliate Barcelona can unlock their complimentary entry at: https://igb-affiliate.reg.buzz/?utm_campaign=bigba26-partner

Edited by @pererarte   www.zonadeazar.com