Allwyn Appoints New Group Chief Brand Officer

International.– December 17, 2025 – www.zonadeazar.com The global lottery and gaming group strengthens its brand strategy with a key executive appointment focused on global consistency, growth and engagement.

Overview

Allwyn has announced the appointment of a new Group Chief Brand Officer, reinforcing its commitment to building a unified and distinctive global brand across its expanding international footprint.

Strategic Context

The creation and reinforcement of the Group Chief Brand Officer role reflects Allwyn’s ambition to align brand identity, customer experience and corporate values across multiple regulated markets. As the group continues to grow through acquisitions and partnerships, brand cohesion has become a strategic priority.

Role and Responsibilities

The new executive will be responsible for overseeing brand strategy, positioning and communication at group level, ensuring consistency across lotteries, digital platforms and consumer touchpoints. The role also supports Allwyn’s focus on responsible gaming, innovation and long-term trust with players and regulators.

Forward Outlook

With this appointment, Allwyn signals a clear intention to elevate brand leadership as a driver of sustainable growth. The group aims to strengthen recognition, credibility and emotional connection with players in an increasingly competitive global gaming landscape.

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