Allwyn Reshapes iGaming Landscape With €16bn OPAP Acquisition
Europe.– October 14, 2025 – www.zonadeazar.com European powerhouse Allwyn Entertainment secures a €16 billion deal to acquire OPAP, marking one of the largest transactions in the history of regulated gaming.
Overview
Allwyn Entertainment has announced a landmark €16 billion acquisition of Greece’s leading gaming operator, OPAP S.A., in a move that redefines the European gaming landscape.
The deal strengthens Allwyn’s footprint across Europe, combining OPAP’s retail dominance with Allwyn’s digital innovation and operational expertise.
This acquisition positions Allwyn as one of the world’s largest gaming and lottery conglomerates by revenue, surpassing long-established competitors from the United States and Asia.
Details / Context
Founded in 1958, OPAP controls the majority of Greece’s lottery, betting, and online gaming markets. Its extensive network of over 3,500 retail outlets and its fast-growing digital platform make it an invaluable asset for regional and global expansion.
The acquisition will involve the gradual integration of OPAP’s operations, workforce, and technology under Allwyn’s management. Analysts estimate the combined group could generate an annual EBITDA exceeding €2 billion within three years.
Allwyn’s CEO emphasized that the merger aims to “redefine player engagement in Europe through cutting-edge innovation and responsible gaming.”
Key Aspects
Economic Impact:
The €16 billion deal signals a new phase of consolidation within Europe’s gaming industry. It aims to merge OPAP’s strong retail base with Allwyn’s advanced online systems and cross-market synergies.
Technological Edge:
Allwyn intends to integrate AI-driven personalization and blockchain-based audit systems (“SmartDraw”) to modernize both lottery and betting experiences across Europe.
Regulatory Considerations:
The acquisition is pending approval from the European Commission’s Competition Authority and gaming regulators in Greece and Cyprus. Final authorization is expected in early 2026.
Future Outlook
Industry observers view this transaction as a major step toward creating a unified European gaming ecosystem.
Once approved, Allwyn will emerge as a dominant player across multiple verticals—lotteries, sports betting, casino games, and eInstant products—offering seamless, transparent, and innovative entertainment experiences.
The deal reinforces Europe’s position as a model for regulated growth and responsible innovation within the global gaming industry.
🔗 Edited by: @_fonta www.zonadeazar.com