Altenar Partners with Opta to Boost live Betting with Player Data

Brazil.– September 1, 2025 – www.zonadeazar.com  Global software provider Altenar has entered a strategic partnership with Opta, the world’s leading sports data company, to enhance live betting with player performance props and a real-time match tracker.

Overview

In today’s highly competitive betting market, differentiation relies increasingly on data quality and user experience. Altenar, a leading sportsbook solutions provider, announced a partnership with Opta that is set to transform live betting.

The deal will integrate advanced statistics and player performance markets into Altenar-powered platforms, delivering richer, more dynamic, and more reliable betting experiences.

Context and details

Opta is globally recognized for its in-depth sports data collection and analytics. Its metrics are widely used by clubs, leagues, media, and operators. Now, through Altenar, these insights will power betting environments.

Key features of the partnership include:

  • Player props: individual performance markets (goals, shots, assists, cards, etc.).
  • Live tracker: real-time interactive interface with match events, possession, and stats.
  • Higher engagement: users will have tools to make more informed in-play decisions.

Economic impact

The Opta integration marks a competitive leap for Altenar:

  • User retention: enhanced interaction will keep bettors engaged longer.
  • Revenue growth: additional markets increase betting volumes and diversification.
  • Added value: strengthens Altenar’s positioning against global competitors.

Social and institutional impact

Reliable data fosters a transparent and secure market. By reducing reliance on unofficial sources, licensed operators enhance trust and align with international best practices.

Future outlook

The Altenar–Opta partnership illustrates the industry’s trajectory: data-driven innovation, personalized betting, and immersive experiences. Rollouts are expected over the coming months across Altenar’s partner operators in Europe and Latin America.

This move positions Brazil and the region to benefit from more sophisticated live betting, where statistics become a driver of engagement and sustainable growth.

Zona de Azar, the key source for global iGaming news.

Editó: @_fonta www.zonadeazar.com

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