Apuesta Total Announces the Opening of the LATE Zone

Lima, June 24, 2025 – www.zonadeazar.com Apuesta Total announces the opening of the LATE Zone at its offices—a space designed to enhance well-being, creativity, and organizational culture, aligning the work environment with one of its core principles: “enjoy what we do.”

The LATE Zone goes beyond being a simple rest area—it is a living manifestation of the LATE culture, which blends fun, connection, and positive energy, in line with Apuesta Total’s institutional values.

Employees will have access to different areas, each designed to promote personal recharge and team bonding:

  • Stream Zone: A fully equipped professional studio with lights, cameras, and microphones for creating work-related audiovisual content.

  • Gamer Zone: A space for entertainment featuring three PlayStation 5 consoles, two Nintendo Switches, two classic arcade machines, ping-pong tables, foosball, and air hockey.

  • Dining and Board Game Zone: A quiet corner to share breakfast, lunch, or dinner, and enjoy chess, Uno, Jenga, Backgammon, or poker games.

  • Cafeteria Zone: A full meal service offering breakfast, lunch, and dinner with sandwiches, varied menus, and à la carte options. In addition, a mobile snack cart, the “caperuza”, will circulate on the 7th and 11th floors providing mid-morning and afternoon snacks.

The creation of this space is part of the consolidation of the LATE corporate culture, which was launched in May at an event that brought together over 400 employees, where the brand’s mission, vision, and purpose were presented. This culture, inspired by the heartbeat, represents Apuesta Total’s values: integrity, enjoyment, innovation, agility, and passion for its customers.

About the initiative, Lourdes Britto, General Director, stated:
“The LATE Zone reflects how we live Apuesta Total: well-being, integration, and shared enjoyment. Here we don’t just work—we recharge, connect, and celebrate our culture every day.”

This project marks another step in Apuesta Total’s commitment to a strong and coherent organizational culture that fosters belonging, creativity, and cohesion among its team members.

Edited by: @_fonta www.zonadeazar.com

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