Apuesta Total Sponsors Peruvian Volleyball League Clubs

Peru.- October 15, 2025 www.zonadeazar.com Ahead of the start of a new season of the Peruvian Volleyball League, scheduled for 25 October at the Miguel Grau Coliseum in Callao, Apuesta Total announced that it will sponsor Regatas Lima, Universidad San Martín, Circolo Sportivo Italiano and Deportivo Géminis.

These agreements are in addition to those already in place with Universitario de Deportes and Alianza Lima, consolidating the brand’s presence in six of the twelve teams that make up the league. In this way, Apuesta Total becomes the company with the greatest support for the clubs in the tournament, reaffirming its commitment to the development and professionalisation of national volleyball.

“After three seasons as main sponsors of the Peruvian Volleyball League, playing an active role in its growth in recent years, we have decided to adjust our strategy and sponsor the protagonists directly: the clubs. With the addition of Regatas Lima, San Martín, Géminis and Circolo, we reaffirm Apuesta Total’s commitment to the growth of Peruvian volleyball,” said Gonzalo Pérez, CEO of Apuesta Total.

The executive also highlighted the important role of volleyball in the brand’s sponsorship strategy, as it allows it to connect with more diverse and family audiences, with a sporting tradition different from football. ‘For us, it means reaching out to an audience that not only consumes sport, but also lives it with a strong sense of community,’ he added.

The brand’s commitment is also reflected in the results. Between the 2023-24 and 2024-25 seasons, the amount wagered on the National Volleyball League grew by 50%, driven by increased fan interest and the visibility that the competition has gained. “This growth not only speaks to people’s interest, but also to the passion with which volleyball is experienced in Peru. At Apuesta Total, we are excited to be part of this journey and to continue supporting its development,” said Pérez.

These sponsorships will include the brand’s presence on club jerseys, at their training facilities and on social media. In addition, it will include content collaborations and activities that seek to bring fans closer to the leading figures in national volleyball through exclusive experiences, raffles and meetings with players.

Edited by @pererarte   www.zonadeazar.com