beBettor Partners with Strategy to Boost First-Time Deposits

UK.- October 29, 2025 www.zonadeazar.com beBettor, a leader in wealth-based data analytics for iGaming, has announced a strategic partnership with Strategy (formerly MicroStrategy), the globally recognized AI and Business Intelligence provider. The collaboration combines beBettor’s unique WealthScore™ with Strategy’s award-winning AI/BI platform, enabling operators to drive data-driven acquisition performance and increase first-time deposits (FTDs) across regulated markets.

Wealth Insights That Drive Commercial Uplift

beBettor’s WealthScore™ gives operators instant insight into a player’s financial profile from the moment of registration. By understanding relative wealth at onboarding, operators can:

  • Personalize deposit flows

  • Tailor bonus offers and risk controls

  • Improve user experience from day one

  • Increase Gross Gaming Revenue (GGR)

This wealth-based segmentation has already proven to deliver strong commercial uplift while supporting safer gambling practices.

Strategy’s AI and BI Technology Accelerates Value

With a global valuation of over $80 billion, Strategy powers some of the world’s largest gaming companies with:

  • Trusted AI-driven decision automation

  • Real-time data harmonization across sources

  • Fast and scalable predictive modeling

  • Advanced regulatory and compliance reporting

Their technology creates a single source of truth, enabling operational speed and strategic clarity for iGaming leaders.

Joint Innovation for Smarter First-Time Deposits

The partnership’s first rollout brings together:

✅ Operators’ historic player data
✅ beBettor’s proprietary wealth intelligence
✅ Strategy’s AI-driven prediction engines

This unlocks precision onboarding strategies—helping operators identify the right deposit prompts and player journeys to drive higher FTD conversion and long-term value.

 Industry Leaders on the Partnership

Harry Cott, CEO at beBettor, commented:
“We’re thrilled to partner with such a major global force as Strategy. By pairing our wealth insights with their advanced AI capabilities, UK-facing operators gain powerful new commercial intelligence and revenue acceleration opportunities.”

Seth Olsen, UK Country Manager at Strategy, added:
“beBettor brings a unique and innovative solution to iGaming. Together, we will deliver enhanced insights and game-changing commercial outcomes for our clients.”

 Empowering Sustainable iGaming Growth

This integration advances a shared goal:
help operators grow responsibly while improving profitability

With a focus on both commercial success and smarter player protection, the alliance sets a new benchmark for how artificial intelligence can reshape the iGaming industry.

Edited by @pererarte   www.zonadeazar.com

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