Betano and Sporting CP Extend Partnership Until 2029

Portugal – August 13, 2025 – www.zonadeazar.com – Betano, a brand of Kaizen Gaming, has renewed its partnership with Sporting Clube de Portugal until the end of the 2028/29 season, extending a successful collaboration that began in 2021.

Presence on First Team and B Team Kits

The agreement ensures prominent Betano branding on the front of both the first team and B team shirts, reinforcing the strong ties between the two organizations and their shared commitment to Portuguese football.

Leaders Share Their Views

Julio Iglesias, Commercial Director at Kaizen Gaming, said:

“We are delighted to extend our collaboration with Sporting Clube de Portugal. We have built a strong relationship based on trust and shared ambition. This partnership has coincided with a remarkable period in the club’s history, including two consecutive league titles and a Portuguese Cup victory.”

André Bernardo, Strategy and Operations Director at Sporting CP, added:

“This renewal is the reward for a successful joint investment. We began our alliance as champions and now renew it as consecutive champions. The conditions are ideal for continued success.”

Commitment to Sport and Fans

This renewed deal strengthens Betano’s commitment to Portuguese sports, its fans, and a safe, innovative, and responsible betting experience.

🔗 Edited by: @_fonta | Source: www.zonadeazar.com