Betano and Sporting CP Renew Sponsorship Until 2029

Partnership built on success and trust

Portugal.- August 12, 2025 www.zonadeazar.com Betano and Sporting Clube de Portugal have extended their sponsorship agreement for four more seasons, lasting until the end of the 2028/29 campaign. Since 2021, Betano —the premium sports betting and online gaming brand of Kaizen Gaming— has been the club’s Main Sponsor, featuring prominently on both First and B Team jerseys.

Official Statements

André Bernardo, Sporting CP’s Chief Strategy and Operations Officer, said:

“We began as Champions and now renew as back-to-back Champions. The future looks bright.”

Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, added:

“This renewal reflects mutual trust and shared ambition, during a historic era for Sporting.”

Fan engagement initiatives

The new agreement will feature co-branded activations and fan-focused events, strengthening the bond between Betano and Sporting’s supporters.

Edited by @pererarte   www.zonadeazar.com