Betano Appoints Luiz Felipe Massad As Human Resources Director In Brazil

Brazil.– November 11, 2025 – www.zonadeazar.com  Betano, the global sports-betting platform, has appointed Luiz Felipe Massad to lead its People function in Brazil, overseeing recruitment, compensation, culture and development.

Overview

Bringing over 20 years of experience in HR leadership — including roles at Mercado Livre, Gympass and Omie — Massad takes on the role of HR Director at Betano Brazil.

He will drive the company’s talent strategy across the country, focusing on hybrid work models, high-performance culture and inclusive development.

Implications for the iGaming sector

The appointment signals a maturing regulated Brazilian betting market where talent strategy becomes a competitive edge.
Operators in the sector should take note: attracting and retaining skilled professionals, and aligning culture with rapid growth and compliance, will be key differentiators.

🔗 Edited by: @_fonta www.zonadeazar.com