Betano Denounces Illegal Impact and Reveals Its Regional Strategy

Brazil, May 20, 2025 — www.zonadeazar.com Guilherme Figueiredo, Betano’s Country Manager in Brazil, warned that 60% of the country’s betting revenue still comes from illegal operators, undermining both regulation and player safety.

In an exclusive interview with SBC Notícias, he praised Brazil’s new framework led by the Prizes and Betting Secretariat (SPA), but urged stronger enforcement and monitoring of financial institutions to protect users and tax revenue.

Figueiredo highlighted Betano’s investment in responsible gaming, offering deposit limits, self-exclusion tools, and facial recognition to prevent underage gambling and fraud.

Shifting its 2025 strategy, Betano now sponsors the naming rights of Brazil’s top football competitions — Brasileirão, Copa do Brasil, and Supercopa — rather than individual teams.

The executive also discussed Betano’s expansion across Latin America under the “Kaizen 2626” plan, aiming to operate in 26 countries by 2026. Betano is now the main sponsor of River Plate, reinforcing its leadership in Argentina, Mexico, and Colombia.

Editó: @_fonta www.zonadeazar.com