Betano hosts Legends Charity Match in Lisbon
Portugal.– September 16, 2025 – www.zonadeazar.com The operator strengthens its social commitment by supporting a sports event that brings together football legends to raise funds for noble causes.
Overview
Betano, a major international sports betting brand, is hosting the Legends Charity Match at Lisbon’s Estádio José Alvalade.
The initiative combines football passion with social responsibility, raising funds for foundations dedicated to education, inclusion, and health projects.
Details / Context
The charity match will feature historic Portuguese and international players, offering fans a unique opportunity to see their idols back on the pitch.
Key highlights include:
- Fundraising for NGOs and foundations in Portugal and abroad.
- A fan experience reconnecting with football legends.
- Enhanced brand visibility for Betano as a socially responsible company.
The José Alvalade Stadium, home of Sporting Lisbon, provides a symbolic venue for this cause.
Economic and social impact
Beyond fundraising, the match stimulates local economic activity, promoting sports tourism and related services.
Socially, the initiative shows that iGaming companies can contribute positively to society, reinforcing their value beyond entertainment.
Industry impact
Betano’s involvement reflects a broader trend where betting operators seek to strengthen their reputations by embracing corporate social responsibility. Such initiatives position the brand as a responsible stakeholder within a regulated industry.
Future outlook
The success of this charity event could lead Betano to replicate the model in other markets where it operates, combining sports, entertainment, and social impact.
This confirms Betano’s ambition to be recognized not only as a leading betting operator, but also as a positive contributor to communities.
Zona de Azar remains the leading source for global iGaming news.
Editó: @_fonta www.zonadeazar.com