Betano is the 8th Most Searched Term in Brazil, Surpassing Instagram and Flamengo

Brazil – August 13, 2025 – www.zonadeazar.com – Betano, the online betting platform, ranked 8th among the most searched terms on Google Brazil in July 2025, surpassing major brands such as Instagram and Flamengo, according to Aposta Legal data.

Consistent Search Growth

With 30.9 million monthly searches, Betano outperforms ChatGPT (9th) and even Instagram (11th).
Interest in online betting has grown +3.5% over the past three months and +16.8% over the past year, driven by sports sponsorships, aggressive marketing campaigns, and industry regulation.

Highest CPC Among Top Search Terms

Betano holds the highest CPC (Cost Per Click) among the country’s top 10 most searched words, at US$ 0.25 (R$ 1.37), far above the US$ 0.01 (R$ 0.05) cost for terms like WhatsApp Web or YouTube.

Brazil’s Most Accessed Betting Site

In Q2 2025, Betano registered 1.62 billion visits and more than 65 million unique visitors in July.
98% of searches come from mobile devices, showing users’ direct, transactional behavior typical of betting platforms.

🔗 Edited by: @_fonta | Source: www.zonadeazar.com