Betano Named New Main Sponsor of Flamengo

Record-breaking deal in Brazilian football

Brazil.- August 19, 2025 – www.zonadeazar.com  Flamengo has officially announced Betano as its new main sponsor, replacing Pixbet. The partnership, worth over R$ 250 million per year, represents the largest sponsorship agreement in Brazilian football history.

The contract covers men’s professional football, women’s football, Olympic sports such as volleyball and basketball, as well as FlamengoTV, strengthening the brand’s presence across multiple areas.

Transparency and competition in negotiations

According to Flamengo, all interested companies were informed in advance of the minimum expected bid —R$ 200 million per year— ensuring a fair and transparent process. This milestone places Flamengo among the world’s top 20 football sponsorships.

Official statements

Betano stated: “We are deeply honored to be chosen by Flamengo, a club of historic importance and global relevance in sports”.

Flamengo added: “This agreement reflects the strength of the Flamengo brand and the global recognition of Betano”.

The final step for the deal’s conclusion will be approval by the Deliberative Council on August 19, 2025.

Editó: @_fonta www.zonadeazar.com