BETBY Expands Betby.Games with New eHockey, eMMA and eTeqball

Malta.- March 13, 2026 www.zonadeazar.com The sportsbook supplier strengthens its high-frequency esports betting portfolio with three new simulation titles designed to increase engagement for operators and players.

Overview

Tier-1 sportsbook supplier BETBY expands its proprietary esports feed, Betby.Games, with the launch of three new e-simulation titles: eHockey, eMMA, and eTeqball. The additions introduce new sports verticals to the platform while reinforcing the company’s focus on delivering high-frequency betting content available around the clock.

Each title debuts as a first-of-its-kind esports simulation within the betting industry, supporting BETBY’s strategy of developing original betting products for operators worldwide.

Details / Context

The new eHockey title launches with four tournaments based on the NHL’s divisions: Atlantic, Metropolitan, Central, and Pacific. Matches consist of three periods of three minutes each and are designed to replicate the intensity of real hockey with continuous action and no stoppages. The game offers more than 15 betting markets and is expected to generate over 11,000 matches per month.

The launch also coincides with the upcoming Stanley Cup playoffs, allowing fans to maintain engagement with hockey beyond real-world fixtures through continuous esports simulations.

The eMMA title introduces a combat sports simulation format featuring two tournaments: UFC Legends and UFC Women Legends. The concept brings together well-known fighters from the sport’s history in simulated matchups. Each fight consists of a single round lasting approximately one to two minutes, with events starting every five minutes. The two tournaments together are expected to deliver around 15,000 events per month.

Completing the expansion is eTeqball, which introduces a new sports discipline to the Betby.Games ecosystem. Combining elements of football and table tennis, the title launches with the TQX Cup Hungary – Double Mixed tournament and is expected to generate approximately 1,800 matches per month. Each match consists of two games played up to 12 points and offers more than 20 betting markets.

Kirill Nekrasov, Head of Innovation & R&D at BETBY, explains that the development of proprietary content remains central to the Betby.Games strategy, highlighting that the new titles aim to diversify the company’s esports betting portfolio while maintaining fast gameplay and consistent event availability.

Future perspective

High-frequency esports simulations continue to gain importance in the iGaming sector as operators look for new ways to maintain player engagement beyond traditional sporting calendars. With the introduction of eHockey, eMMA, and eTeqball, BETBY expands its proprietary content portfolio and reinforces its position in the growing esports betting segment.

Edited by @pererarte   www.zonadeazar.com