BETBY Redefines Chess Betting

🚀 BETBY launches innovative chess suite, elevating iGaming experience

July 6, 2025. www.zonadeazar.com – BETBY, the premium sportsbook provider, is redefining the chess betting experience by launching an innovative suite designed to deepen engagement and bring renewed energy to one of the world’s oldest strategy games.

BETBY’s expanded chess offering goes beyond traditional markets (such as outright winner or total moves), allowing bettors to engage with detailed event-specific outcomes, including:
✅ First move made
✅ First piece captured
✅ Number of checks and castlings
✅ Pawn promotion, en passant, or stalemate
✅ Checkmate before a specific move count.

This creates a dynamic, real-time decision-making experience for bettors.

♟️ Chess betting at the Esports World Cup

This launch comes as chess is now officially part of the Esports World Cup, aligning with BETBY’s strategy to strengthen its position in both esports and traditional chess verticals.

As part of this expansion, BETBY also introduces live betting on the Top Chess Engine Championship (TCEC), a prestigious AI-based chess tournament, providing an exciting new betting experience through intense AI engine matchups.

Currently, BETBY offers pre-match coverage of around 20 chess tournaments per month (~400 matches). This expansion marks a strategic leap in delivering a modern, high-engagement chess product to sportsbook operators and bettors.

🗣️ BETBY’s Statement

“Chess has always been a passion of ours, and today we are proud to announce the launch of a truly comprehensive offering,” said Kirill Nekrasov, Head of Sportsbook Products at BETBY.

“We want chess and betting to become synonymous, as we have achieved with Betby.Games and esports. Now it is chess’s time.”

👑 Magnus Carlsen at the Esports World Cup

BETBY’s long-time global ambassador, five-time world chess champion Magnus Carlsen, will represent Team Liquid in the Esports World Cup starting July 7, reinforcing chess’s growing presence in global esports and its potential as a premium betting vertical.

🔗 To learn more, visit: betby.com

🖊️ Edited by: @_fonta
🌐 www.zonadeazar.com