Betfair Gives Figo ‘Superpowers’ in New Campaign

‘Create Your Luck’ Unites Football & Fun

Legendary Star Joins Betfair’s Personalised Betting Push

UK.- August 08, 2025 www.zonadeazar.com Betfair has given Luis Figo, winner of a Ballon d’Or and its new ambassador in Spain, “superpowers”. To put them into practice, the Portuguese legend only has to move a finger and tap his mobile screen. What happens next is spectacular, entertaining and surprising. This ability is not only available to Luis Figo. Any Betfair user can enjoy it by simply pressing the same button.

This fresh and dynamic narrative sets the tone for the new campaign for “Create a Bet”, Betfair’s flagship product, which the company is now relaunching in Spain thanks to this advert starring the former star of FC Barcelona, Real Madrid and Inter Milan, among others. This is the first advert that Figo has recorded with Betfair since his appointment as brand ambassador in Spain at the end of June.

‘Betfair users increasingly want gameplay options that go beyond the existing markets. They are looking for alternatives that improve conventional betting to build something unique, tailor-made for them, and create their own luck,’ explains Leonel Andrade, Marketing Manager at Betfair. ‘At Betfair, we have always put customers at the heart of everything we do, and “Create a Bet” is a clear demonstration of how we listen to their needs and offer products that make their betting and connection to sport even more exciting,’ he explains.

‘This possibility is at their fingertips with a simple “Create Bet” button,’ he adds. This product is one of the most popular alternatives on the site and allows users to create their own betting options for different sporting events by combining various markets, providing an enhanced experience for enjoying these events.

“The creative concept of the campaign focuses on the potential of that “Create Bet” button. At first glance, it’s a simple button, but it has enormous potential, allowing each user to shape their own luck. With the presence of our ambassador, Luis Figo, a strong and respected figure in Spanish and world sport, we connect the product with sports fans in a meaningful way. In this video, Figo uses the button to invent his ideal match day with his friends, whom he brings together by solving fun situations thanks to the “Create Bet” button,” continues Andrade.

A match day with Luis Figo

The commercial, filmed in Madrid but with technical direction by Irish agency 53Six, has been available in Spain since 4 August on all Betfair platforms (YouTube, Instagram and X) and can be seen on conventional media such as television and digital media, always at the times and under the conditions set by current regulations.

The narrative is fresh and simple. ‘I wish every moment in life had a create button,’ Figo begins his dialogue as he is accompanied on his way to a football match by two friends who, like him, are going to cheer on the Betfair team. ‘I create my own luck. And with Betfair’s “Create a Bet”, you can too,’ continues the 2000 Ballon d’Or winner.

Every time the Portuguese star presses this button on his mobile phone, he achieves incredible things, such as dressing a fan who had come to the match wearing different colours in Betfair colours, inventing a “magic” lift that takes a fan from the upper stands to the ground in a matter of seconds, or teleporting two of the Portuguese player’s friends to his side to watch the match in stands packed with fans. These sequences accompany this video, which features a significant deployment of technical and human resources and extras to give it a realistic, fun and dynamic feel.

Edited by @pererarte   www.zonadeazar.com