Betfred Launches Automated Betting System with Checkd Dev
UK.- December 18, 2025 www.zonadeazar.com UK bookmaker Betfred has strengthened its football betting proposition through a new multi-year partnership with Checkd Dev, the iGaming technology arm of the award-winning Checkd Group. The agreement brings Checkd Dev’s Automated Betting System (ABS) to Betfred’s platform, delivering a smarter, faster, and more engaging pre-match accumulator betting experience.
One-Click Accumulators Powered by Advanced Automation
Through this collaboration, Betfred has launched a suite of pre-configured, one-click football accumulators, fully powered by Checkd Dev’s ABS and seamlessly integrated with Betfred’s proprietary pricing model. The solution is designed to reduce friction in the betting journey while maintaining depth and choice for customers.
The ABS dynamically assigns probabilities to each selection using historic form and performance data, giving players greater transparency and confidence when placing their bets.
Smarter Trading Tools and Improved Customer Engagement
Beyond the customer-facing experience, the ABS equips Betfred’s trading team with a powerful backend platform that streamlines bet creation, management, and settlement. This automation increases operational efficiency while enabling faster deployment of compelling betting products.
Acca Flex Integration Adds Extra Value
Betfred has further enhanced the offering by integrating its popular Acca Flex promotion into the ABS-powered accumulators. From launch, customers can benefit from:
- Additional bonuses when their accumulator wins
- A money-back guarantee if one leg of the bet loses
This combination reinforces Betfred’s position as a leading innovator in football accumulator betting.
Checkd Dev’s ABS Continues Its Rapid Evolution
Originally introduced two years ago as a statistics-led conversion tool, Checkd Dev’s ABS has evolved into a comprehensive automated betting solution. Built on the company’s proprietary BRUNO platform, the system addresses the growing market demand for pre-configured, data-driven betting products.
The Betfred agreement follows Checkd Dev’s recent high-profile partnerships, including a fully automated, stats-powered Bet Builder with William Hill and a three-year deal with OpenBet to launch a new Trending BetBuilder.
Industry Leaders Share Their Views
Andrew Grimshaw, Commercial Director at Checkd Dev, commented:
“We are delighted to be working with fellow Mancunians Betfred on our automated betting solutions. More and more major bookmakers are recognising the tangible value of automation, and it’s especially rewarding to collaborate with a local partner on this launch.”
Mark Hartley, Head of Product at Betfred, added:
“Since moving onto our proprietary platform, we’ve been able to bring new ideas to market much faster. With Checkd Dev, we’ve simplified the process of building accumulators, making it quicker and easier for football fans while keeping the depth they expect. Accas are already one of our strongest propositions, and this launch makes them even more engaging.”
Edited by @pererarte www.zonadeazar.com