Betnacional Boosts Brand Entertainment with Vini Jr. on Social Media
Brazil.- October 31, 2025 www.zonadeazar.com Betnacional, a brand that is part of the Flutter Brazil ecosystem, turned one of the most talked about topics on social media into a brand entertainment campaign. The video featuring ambassador Vini Jr. plays with the player’s declaration to his new love, until revealing that the ‘passion’ in question is also for football and Betnacional.
Reinforced on social media and also broadcast on open TV, the campaign reinforces the brand’s strategy of using entertainment as a bridge between sport and digital culture, connecting with the public through humour and spontaneity. Instead of following a traditional sponsorship script, Betnacional focuses on narratives that directly engage with social conversation, transforming trends and memes into communication opportunities.
‘Betnacional has sport at its core, but it speaks to an audience that is connected to culture and entertainment. This campaign is an example of how it is possible to create value for the brand by participating in conversations that are already happening. The pulse of social media is essential to the brand’s strategy,’ says Henrique Mendonça, Head of Social Content, Influencers and PR.
With Vini Jr. as one of its main ambassadors since 2023, the brand consolidates its presence in actions that combine lightness, timing and cultural relevance. These are central elements of Betnacional’s current communication strategy, which seeks to position itself as a reference in sports entertainment in Brazil.
About Betnacional
Betnacional, a sports betting platform that is part of Flutter Brazil, has been authorised to operate in the country with fixed-odds betting since January 2025, in accordance with SPA/MF Ordinance No. 2,092/24. Reinforcing its positioning as ‘the bet of Brazilians,’ the brand has invested heavily in promoting national culture. It sponsors some of the country’s biggest events and programmes, such as Big Brother Brasil 2025, the Rio Open, Lollapalooza, Lauana Prado’s Raiz tour, and the traditional Salvador Carnival, among others. Betnacional also has influential ambassadors, such as star footballer Vini Jr., singer Nathanzinho, and iconic journalist Galvão Bueno, a reference in Brazilian sports commentary. The presence of the Brazilians’ bet is striking in sports, with strong visibility in stadiums and advertising inserts in various championships through BRAX. In addition, it is the official sponsor of Futebol 2025 on Rede Globo, the master sponsor of Sport Club do Recife and the Rio 2025 Marathon. Betnacional encourages the sustainable growth of the betting sector in Brazil and reinforces its commitment to responsible gaming through a solid partnership with the Brazilian Institute for Responsible Gaming (IBJR).
Edited by @pererarte www.zonadeazar.com