Betnacional, Sport and Play For a Cause Join Forces for “Blue November”
Brazil.– November 6, 2025 – www.zonadeazar.com A partnership built on passion, solidarity, and prevention. Betnacional, Sport Club do Recife and Play For a Cause launch a charity auction in support of Instituto Lado a Lado pela Vida.
Overview
The three organizations unite during Blue November—the month dedicated to prostate cancer and men’s health awareness—to host an auction of 11 exclusive shirts.
The blue jerseys, worn in the match against Juventude, reflect football’s growing role in driving social-impact causes.
Details / Context
Ten shirts feature the number 45+ and the slogan “Don’t wait until the 45th minute,” emphasizing early detection.
Striker Matheusinho’s game-worn shirt will open at R$ 650, while the others start at R$ 500.
Bids remain open on the Play For a Cause platform until November 14.
Betnacional reinforces the initiative with health-awareness messages across its platform throughout the month, integrating it into its Responsible Gaming pillar in partnership with the Brazilian Institute for Responsible Gaming (IBJR).
Future Outlook
According to Álvaro Garcia, CMO of Flutter Brazil: “When we unite football passion with practical information, we create real impact.”
The company aims to link sports and social responsibility as a sustainable brand strategy.
Licensed since January 2025 under Ordinance SPA/MF 2.092/24, Betnacional continues expanding as “the bet of Brazilians,” sponsoring BBB 2025, Rio Open, Lollapalooza, Sport Club do Recife, and the upcoming 2026 FIFA World Cup.
Institutional and Social Aspects
Founded in 2020, Play For a Cause has donated more than R$ 5 million to 130 institutions across 18 states, helping 50,000 families.
Instituto Lado a Lado pela Vida, creator of the Blue November movement, remains a national leader in cancer and cardiovascular prevention.
The initiative illustrates how sports and iGaming can turn fan enthusiasm into tangible social-awareness actions.
🔗 Edited by: @_fonta www.zonadeazar.com