Betnacional Turns Fan Passion Into Real-Time Data At Rio Open

Brazil.– February 20, 2026 – www.zonadeazar.com Betnacional introduced an innovative tech-driven activation at the Rio Open, transforming crowd emotion into real-time data and reinforcing the new marketing paradigm in the betting industry: immersive experiences, direct interaction and emotional connection with fans.

Overview

As the tournament’s official sponsor, the brand developed a smart mask capable of measuring the intensity of fans’ voices and instantly converting it into decibel levels.
The system creates a live ranking displayed on LED screens, placing audience engagement at the center of the brand experience.

Future outlook

The initiative highlights a global shift in which betting brands move from traditional sponsorship visibility to experience-driven strategies, using technology to measure, amplify and monetize fan emotion in real time.

🔗 Edited by: @_fonta www.zonadeazar.com