Betsson Becomes Official Betting Partner of the Davis Cup

Argentina.- February 10, 2026 www.zonadeazar.com The ITF announces a multi-year agreement placing Betsson within the commercial and fan ecosystem of the world’s leading men’s team tennis competition.

Overview

The International Tennis Federation (ITF) confirms Betsson as the Official Sports Betting Partner of the Davis Cup through a strategic partnership that integrates the brand into the tournament’s global commercial and fan engagement activities.

Details / Context

The agreement includes on-court branding, Fan Zone activations and co-branded products. Betsson joins a strong sponsorship portfolio that includes Rolex, MG, Fage and Corpay.

In its 126th edition, the Davis Cup records a historic 160 nations registered for 2026. The announcement comes ahead of the opening weekend, featuring 39 home-and-away ties played worldwide from 6 to 8 February.

The partnership further strengthens Betsson’s strategy in tennis, where it already acts as main sponsor of the BNP Paribas Nordic Open, partner of the Hellenic Tennis Federation and has previously sponsored multiple ATP tournaments in South America.

Future perspective

This collaboration expands Betsson’s global footprint in elite sports while reinforcing its positioning within international tennis, supporting the Davis Cup’s growth and the experience of millions of fans across multiple markets.

Edited by @pererarte   www.zonadeazar.com