Betsul Announces Nego do Borel as New Brand Ambassador
Brazil.- November 18, 2025 www.zonadeazar.com Betsul has just strengthened its corner with a name that combines music, authenticity and charisma: singer and boxer Nego do Borel is the new brand ambassador. In addition to him, Fernanda Lacerda, aka “Mendigata”, also joins the team of influencers, expanding the institution’s presence in the cultural and sporting scenes. Both were present in the rings of ‘Fight Music Show 7’ (FMS 7), an event supported by the platform, held at Ginásio do Ibirapuera, in São Paulo. Now, as an official part of the talent team, they will participate in promotional activities, advertising campaigns, digital content and events that connect the bookmaker to responsible entertainment.
“The arrival of Nego do Borel to the team reinforces our mission to engage with the entire country. He is a nationally recognised talent, especially in Rio de Janeiro, and represents the connection we seek to strengthen. And, together with Fernanda [Mendigata], we have further expanded our presence in the cultural scene, expressing Betsul’s purpose of combining entertainment, responsibility and passion for sport in every project we undertake,” says Mateus Rosa, the company’s marketing manager.
Success after Fight Music Show 7
Born in Morro do Borel, Rio de Janeiro, Leno Maycon Viana Gomes, known artistically as Nego do Borel, transformed his origins into his identity. From the community to the stage, he conquered the country with hits that mix funk and pop, such as ‘Você Partiu Meu Coração,’ ‘Me Solta’ and ‘Não Me Deixe Sozinho,’ accumulating millions of fans and performances in all regions of Brazil. In recent years, he began a new personal and professional phase by taking up boxing, finding a new purpose in life in the sport.
This transition led him to FMS 7, an event in which the company closely followed his journey in the ring, in an exciting victory against the artist ‘Rômulo Deu Cria’. “It was an unforgettable experience. The energy of the audience made all the difference in this achievement. Being part of the Betsul team of ambassadors is a special opportunity to show that sport can also inspire stories of overcoming adversity and having fun,” says Nego do Borel.
In one of the most anticipated fights of the night, Fernanda Lacerda was also one of the highlights of the event when she faced fitness content creator Inês Barros. Even without the victory, her performance won over the audience and marked a new chapter in her career, now alongside Betsul. ‘I’m very happy and excited about this partnership! May this be just the beginning of a journey full of achievements,’ celebrates the influencer.
Edited by @pererarte www.zonadeazar.com