Betsul Launches Creative Campaign Promoting Responsible Gaming

Former Big Brother star Davi Brito becomes a game character in humorous awareness video

The campaign mixes fun and responsibility to highlight the importance of conscious betting.

A unique message through characters and storytelling

Brazil.- 30 de Julio de 2025 www.zonadeazar.com Brazilian sportsbook Betsul has released a new advertising campaign featuring Davi Brito, known from Big Brother Brasil, in the role of “Tigrinho,” a character inspired by the Fortune Tiger slot.

The ad, created by WeContent agency, brings together comedy and reflection, also starring brand ambassadors and comedians Renan da Resenha (“Véio do Raio” from Gates of Olympus), Zé Fabiano (“Astronaut” from Spaceman), and Daniel Perrone (“Bull” from Fortune Ox).

Responsibility, not illusion

Broadcast on YouTube and RedeTV!, the campaign delivers a powerful message on responsible gambling.
Mateus Rosa, Marketing Manager at Betsul, stated:

“We use humor to raise awareness, emphasizing that betting can be fun when done with balance and control.”

In a playful, fantasy-inspired universe, the characters help the “Tigrinho” rediscover joy with mindfulness—reminding viewers that gambling is not a shortcut to wealth but a decision that demands responsibility.

🔗 Editó: @_fonta www.zonadeazar.com