Betsul Launches Exclusive Activations at São João in Santo Antônio de Jesus

Santo Antônio de Jesus (BA), June 18, 2025 – Zona de Azar – As the streets of Bahia come alive with the vibrant energy of São João, Betsul – a fully regulated online betting operator – joins the celebration in Santo Antônio de Jesus with immersive brand experiences. From June 19 to 24, festival-goers can enjoy the Anarriê Elétrico, a custom musical float parading through the city, a luxurious climate-controlled VIP Lounge, bar activations, free themed transportation, and exclusive giveaways.

The event expects over 100,000 attendees per night and features top Brazilian artists such as Jorge & Mateus, Ana Castela, Simone Mendes, Xand Avião, and Calcinha Preta. The party spans 30,000 m² with two main stages, VIP areas, and more than 40 hours of music.

During the day, “Blitz Betsul” visits local bars in branded vehicles distributing gifts like straw hats, cups, and keychains. The Anarriê Elétrico hits the streets on June 20, 23, and 24. On June 21, Betsul also joins the iconic bloco “Vô Não Vô” with live activations.

At night, the “Vô com a Betsul!” action provides free shuttle service from distant neighborhoods to the festival grounds (7–10 PM). Inside the venue, attendees will experience the Betsul VIP Lounge, complete with drinks, snacks, sofas, and the Betsul Multiverse Portal, a spectacular LED structure showcasing animated content from the platform’s characters.

About Betsul
Founded in 2019, Betsul was the first Brazilian sportsbook to earn the prestigious RA1000 customer satisfaction seal from Reclame Aqui. Fully licensed under Portaria SPA/MF nº 255/2025, the platform offers a wide array of sports betting, casino games, e-sports, and 24/7 customer support, all with a focus on responsible gaming. Learn more at: www.betsul.bet.br

Editó: @_fonta www.zonadeazar.com