Betting in Brazil Soars Over 1,200% During Peak Hours

📈 Sports betting becomes an evening habit for Brazilians

Brazil.- July 3, 2025. www.zonadeazar.com – Sports betting in Brazil has seen a growth of over 1,200% during peak hours, according to an exclusive study by Pay4Fun, the first payment institution authorized by the Central Bank of Brazil (Bacen) to operate in the online betting and entertainment sector.

The study analyzed thousands of anonymized and aggregated transactions from the country’s leading legalized betting platforms between March and April 2025, revealing consumer behavior trends.

🕗 Peak betting activity between 5 PM and 9 PM

The analysis showed that the highest concentration of betting transactions occurs between 5 PM and 9 PM, peaking at 6 PM, coinciding with the end of the workday and the start of major national and international sports events.

This trend positions sports betting as a digital evening habit in Brazil, similar to social media and streaming usage, which also peaks between 7 PM and 10 PM.

🚀 Record growth of over 1,200% in April

Key findings from the Pay4Fun study:

  • In March, at 7 PM, transactions increased by 908.7% compared to the lowest point at 7 AM.

  • In April, the peak shifted to 6 PM, with a 1,235% increase over the early morning low at 7 AM.

According to Leonardo Baptista, CEO and co-founder of Pay4Fun:

“Betting has become a defined digital habit, especially in the early evening.”

He also noted that the peak aligns with sports programming and special promotions offered by betting platforms during high-traffic hours.

📊 Lowest betting activity during early mornings

The study indicates that betting activity begins to accelerate around noon and continues rising throughout the afternoon, while the lowest activity periods occur between 1 AM and 9 AM.

💡 About Pay4Fun

Founded in 2018, Pay4Fun is the first payment institution in the sports betting sector authorized by the Central Bank of Brazil. In 2022, it processed R$ 2.6 billion in transactions.

Key recognitions:
✅ Best Payment Method in Latin America – SAGSE 2022
✅ Best Payment Method – Brazilian iGaming Awards
✅ RA 1,000 Seal from Reclame Aqui (2023)
✅ Top 3 Financial Services Company in GPTW (2023)
✅ 2nd place at SBC Awards Barcelona for Payment Innovation of the Year (2023).

🖊️ Edited by: @_fonta
🌐 www.zonadeazar.com

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