Betting Regulation in Brazil: Expectations for 2026

Brazil.- March 13, 2026 www.zonadeazar.com The regulation of sports betting in Brazil has now completed its first year, marking a new stage for a sector that had been rapidly expanding in the country. The new regulatory framework has introduced clearer rules for operators, strengthened oversight and consumer protection mechanisms, and paved the way for a more structured and transparent business environment.

With the advancement of regulation, the market is now entering a period of assessing the initial impacts of the new rules and determining the next steps needed to consolidate the sector in the country. Among the topics under discussion are the fight against the illegal market, companies’ adaptation to regulatory requirements, the role of technology in ensuring operational security, and the economic opportunities emerging from an officially regulated market.

These discussions will be highlighted during BiS SiGMA South America, considered the largest event in the betting, iGaming, and bettech industry in Latin America. Recognised as a pioneer in the sector in the region, the event brings together executives, experts, regulators, and technology companies to discuss market trends, challenges, and opportunities.

The event will feature renowned names from the industry as well as key personalities from the Brazilian sector, who are expected to analyse the scenario after the first year of regulation and share perspectives on the future of the betting market in the country.

For the organisers, the debate on regulation is essential to strengthen the industry and broaden public understanding of how the sector operates.

“Completing one year of regulation represents a very important milestone for the Brazilian market. The existence of clear rules brings greater legal certainty, encourages investment, and contributes to a more responsible environment for all involved. BiS SiGMA South America was created precisely to promote this dialogue among the leading names in the industry and to demonstrate that, with regulation and transparency, it is possible to overcome once and for all the prejudice that still exists around the betting sector,” says Alessandro Valente, chairman of the event.

“Even with all the advances in the sector’s regulatory process, there are still points that generate legal uncertainty and doubts among different market players. That is why continuous dialogue is essential. Our conferences are precisely the ideal space to promote this debate in a qualified manner, bringing together regulators, operators, experts, and industry representatives to discuss paths forward, share experiences, and contribute to building an increasingly transparent, secure, and sustainable environment for the sector,” says Flávio Figueiredo, managing director of BiS SiGMA South America.

By bringing together experts and industry leaders, the meeting is expected to serve as an important platform for knowledge exchange and strategic alignment regarding the direction of the sector in Brazil, reinforcing the role of regulation as one of the pillars for the sustainable development of the betting market in the country.

About BiS SiGMA South America

BiS SiGMA South America is part of the global portfolio of events organised by the SiGMA Group, one of the leading international platforms dedicated to the gaming, betting, and technology industry, with events held in different regions of the world.

Held annually in São Paulo, BiS SiGMA South America has established itself as the largest and most traditional business event in the iGaming and betting sector in Latin America, bringing together operators, technology providers, platforms, investors, government representatives, and specialised media in an environment focused on generating business opportunities, exchanging knowledge, and developing the market.

For the 2026 edition, expectations are to welcome 18,500 participants, with more than 400 exhibitors and sponsors, and a content programme featuring over 250 speakers, reinforcing the scale of the event, its international relevance, and the role of São Paulo as the main business hub for the sector in the region.

In addition to the trade show, BiS SiGMA South America offers a robust programme of content, panels, workshops, and awards, addressing topics such as innovation, operations, market trends, and industry best practices, actively contributing to the evolution and professionalisation of the ecosystem.

Edited by @pererarte   www.zonadeazar.com