Bragg Gaming Group has signed a strategic agreement with SuomiVeto

Brazil – 14 January 2026 – www.zonadeazar.com  Bragg Gaming Group has signed a strategic agreement with SuomiVeto, a new challenger preparing to launch as Finland transitions from a state-controlled gambling monopoly to a competitive licensing model. The partnership reinforces Bragg’s ambition to expand in regulated Europe and positions SuomiVeto for a high-impact market debut.

Overview
The deal establishes Bragg as SuomiVeto’s core platform and technology partner from day one.
SuomiVeto will leverage Bragg’s turnkey solution, combining player account management, casino technology, managed services and fully localised operations.

Details / Context
Finland’s market reform represents one of the most meaningful regulatory changes in Europe in the past decade.
Licensed operators will finally be allowed to offer services openly, competing under strict regulatory supervision.

Bragg’s comprehensive delivery package includes:
• PAM platform
• Content aggregation and integration
• Regulatory and risk tools
• CRM and customer personalisation
• Scalable infrastructure
• Ongoing management and operations
• Compliance reporting and localisation support

The partnership significantly accelerates SuomiVeto’s time-to-market and reduces the initial layers of investment typically required for a market launch.

Strategic Subthemes
📌 European Modernisation
Finland’s reform marks another milestone in the region’s shift from legacy monopolies to open licensing frameworks.

📌 Modular Technology Advantage
Bragg’s PAM enables operators to add new verticals and markets rapidly with minimal adaptation.

📌 Compliance and Safer Gambling
With consumer protection at the centre of Finland’s model, Bragg’s existing capabilities align naturally with local requirements.

📌 Competitive Momentum
SuomiVeto enters a field where global operators are expected to move aggressively; a flexible and local-first partner may become a decisive advantage.

Future Outlook
The agreement sets the stage for both companies to create long-term value in Finland, a newly liberalised market estimated to ramp up quickly.
Bragg anticipates that Finland will represent a core growth pillar through 2026, while SuomiVeto seeks to position itself as the local favourite in a new regulatory landscape.

🔗 Edited by: @_fonta www.zonadeazar.com