Brasil: SPA/MF Sets Up Working Group To Review Free-Prize Promotions

Brazil.– February 05, 2026 – www.zonadeazar.com Brazil’s Secretariat of Prizes and Betting (SPA/MF) has established a working group to modernise the regulatory framework for commercial promotions involving free prizes.

Purpose and Scope

The initiative, formalised through Ordinance SPA/MF No. 230, tasks the group with producing proposals over an initial 75-day period to update rules governing raffles, giveaways and promotional contests that offer free prizes, based on findings in the Regulatory Impact Analysis Report No. 5/2025.

Goals and Focus Areas

Key priorities include simplifying authorisation procedures, particularly for smaller-scale promotions, assessing the potential for multiple authorisations, developing metrics to enhance the reach of regulatory policy and considering whether individuals should be permitted to act as promotion organisers.

Regulatory and Market Effects

The group’s work could reshape the regulatory landscape for free-prize promotions in Brazil, affecting how enterprises — including gaming operators and digital platforms — conduct consumer engagement activities. Proposed changes may streamline administrative processes, reduce regulatory barriers and clarify compliance requirements.

This review may also align promotional rules with contemporary digital practices, boosting legal certainty and competitiveness for marketing campaigns across sectors.

🔗 Edited by: @_fonta www.zonadeazar.com