Brazil: 100 Days of Regulation a “Mature and Strategic” Betting Market
Brazil – April 23, 2025 | www.zonadeazar.com One hundred days since the official regulation of the betting market in Brazil began, the impact of the new guidelines is already shaping a new landscape for the industry. This is the analysis of Elisa Mossulino, Strategic Project Manager at Paag, a techfin company specialized in solutions for betting operators, who sees a more professional and promising environment in the country.
According to the executive, the regulation brought a sense of security and seriousness that did not exist before. “There is much more confidence to invest in this market and to see it as one with great potential. Today, this market has a clear direction,” she said.
The changes in day-to-day operations are also noticeable. Mossulino highlights a new level of dialogue among industry players, now more focused on strategic topics such as security, anti-fraud systems, user experience, and marketing. “There is much deeper analysis now. We’re talking at a much more strategic level than we were four or five months ago,” she explained.
With regulation, betting operators were required to implement tools such as facial recognition, limits on bank accounts per CPF, and restricted access to data—changes that demanded strong technological and operational adaptations.
Despite the progress, Elisa believes there is still room for improvement, especially regarding the professionalization of the sector and the lack of reliable data. “The sector faces a major challenge with data and consolidated information. What is the market share in this sector? It’s nearly impossible to know,” she warned. She emphasizes that this lack of data prevents companies from making more precise strategic planning.
Another challenge, she says, is understanding the value of quality. “Most were only looking for the lowest price. Paag has always prioritized quality, and I believe the market still needs to improve its understanding of what is truly qualitative and worthwhile.”
Regarding compliance with the new law, Elisa praised the efforts of the operators: “There was a massive commitment and an impressive speed of adaptation. Even with a complex and uncertain scenario, the players truly worked hard to adjust their operations.”
Looking to the future, the executive is optimistic, envisioning an increasingly mature market, with professionals prepared for high-level discussions. “The expectation is that we move strongly in the direction of strategy, security, communication, and even financial market practices, which can bring many useful elements to the betting industry,” she concluded.
By Thaynara Correia
Editor: @_fonta | www.zonadeazar.com