Brazil: 7k Becomes New Main Sponsor of Santos

Brazil – April 22, 2025 | www.zonadeazar.com Santos has a new main sponsor. It is 7k, which already appeared on the club’s jersey during the match against São Paulo last Sunday (20th). The company replaces another betting firm, Blaze, which left the club at the end of March.

According to MKTEsportivo, the agreement will be valid for two years and will yield a fixed amount of R$55 million, potentially reaching R$80 million depending on the team’s performance on the field. Initially, the club had advanced negotiations with Novibet, but the deal did not go through.

It is worth noting that Santos has a contract with Viva Sorte, which promotes capitalization bonds through the club and Neymar. However, the company launched a betting division, Viva Sorte Bet, which led to the termination of its sponsorship agreement with São Paulo. The company is the main sponsor of Bahia, Athletico, and Goiás.

At Santos, expectations and positioning were aligned, and the agreement will proceed as planned.

Edited by: @_fonta | www.zonadeazar.com