Bet365 to Appear on LEDs at Palmeiras’ Allianz Parque Matches
Brazil – May 27, 2025 – www.zonadeazar.com – Leading sports betting company Bet365 has announced a sponsorship agreement with Allianz Parque, home stadium of Palmeiras in the Brazilian Championship. With this deal, Bet365 becomes the exclusive betting partner with official brand presence in the arena.
The deal, brokered by Sports Hub, includes Bet365’s brand being displayed on pitch-side LED boards during all Palmeiras home matches in the Brasileirão. The company will also benefit from exclusive in-stadium activations, a VIP suite, and control over the venue’s media circuit.
Since Allianz Parque is operated by WTorre Entretenimento, the partnership does not conflict with Palmeiras’ main sponsor, Sportingbet, which appears on the team’s official jerseys. The result is that the club now features two betting sponsors: one linked to the team and the other exclusively tied to the stadium.
“The partnership with Allianz Parque is a strategic milestone for Bet365 in Brazil. We are proud to associate our brand with one of the most modern and vibrant stadiums in Latin America. The visibility and engagement generated by this agreement are key to strengthening our presence in the country and promoting responsible gambling while delivering a premium sports betting experience to the Brazilian public,” said the company in an official statement.
Beyond Palmeiras matches, Bet365 will also gain visibility during major concerts and events held at the arena throughout the year. On Sunday, May 25, the company officially inaugurated its VIP suite during the Palmeiras vs. Flamengo match.
“Bet365’s arrival as a new sponsor of Allianz Parque reinforces the arena’s position as a venue that connects major brands to high-impact audience experiences. This partnership increases our value delivery both in sports and in large events, promoting innovation, entertainment, and responsibility,” said Marcelo Frazão, VP of Entertainment at WTorre.
Edited by: @_fonta – www.zonadeazar.com