Brazil: Betting Websites Traffic Surges 237% in First Regulated Year

Brazil.– 19 February 2026 – www.zonadeazar.com  Brazil’s first year under a regulated betting framework turned online sportsbooks into one of the country’s largest digital destinations, with traffic reaching 26.4 billion visits in 2025 — a 237% year-on-year increase.

Overview

The regulated market averaged 2.2 billion monthly visits and 71 million daily accesses, ranking betting platforms as the second most visited online destination in Brazil, behind only Google.

Details / Background

The highest traffic peak occurred in August, driven by the return of major sports competitions and intensified acquisition campaigns. Betano led the market with 6.1 billion visits.

Official figures show the regulated sector generated around BRL 37 billion in GGR in 2025, while the illegal market captured an estimated BRL 14.8 billion.

Market impact

The data confirms a structural shift toward the legal ecosystem and provides strategic intelligence for operators and regulators, enabling accurate measurement of market share, tax potential and user behaviour.

Future outlook

Brazil strengthens its position as the leading iGaming market in Latin America, with the next phase focused on increasing channelisation, reducing illegal activity and sustaining growth through responsible gaming policies.

🔗 Edited by: @_fonta www.zonadeazar.com