Brazil Moves To Restrict Betting Ads In Public Transport And Child Areas
Brazil.– February 26, 2026 – www.zonadeazar.com A new bill introduced in Brazil’s Chamber of Deputies seeks to restrict fixed-odds betting advertising in public transport and in areas frequented by children and teenagers, intensifying the debate over the limits of industry marketing in the country.
Overview
The proposal amends Law 14.790/2023 to ban betting ads in:
- schools
- health units
- public-use assets
- buses, stations and transport terminals
- high-circulation areas for minors
The measure aims to reduce public exposure — especially among young audiences — to gambling advertising in everyday environments.
Details / Context
The bill also introduces new transparency rules for advertising revenue generated within public concession services, including:
- separate accounting records
- access for granting authorities to contracts
- quarterly reporting
According to official data, São Paulo received more than BRL 718,000 from betting advertising on municipal buses between 2022 and October 2025.
Key Topics
Protection of minors and sensitive areas
Creation of restricted zones for gambling advertising.
Transparency in public concessions
Stronger oversight of advertising income in public services.
Growing regulatory pressure on iGaming marketing
Part of a broader legislative movement to limit betting promotion.
Political expansion of the sector’s agenda
The industry’s growth is driving new debates on its social presence.
Future Outlook
If approved, the measure will reshape branding and customer acquisition strategies, forcing operators to adapt to reduced visibility in high-traffic urban environments.
🔗 Edited by: @_fonta www.zonadeazar.com