Brazil: Pix Loses Exclusivity
Brazil.– October 10, 2025 – www.zonadeazar.com Brazil’s instant payment system Pix is losing its dominance, while sports betting records historic growth in transaction volumes and user activity.
Overview
In the first half of 2025, sports betting surpassed online casinos for the first time, accounting for 59.5 % of total transactions — about R$ 434.7 million — compared to 40.5 % (R$ 295.8 million) for casinos.
Pix, once nearly universal, fell from around 98 % market share in 2023 to 63.29 % in 2025, a drop of more than 30 percentage points.
Market Details
The report highlights the rise of alternative payment methods:
- Open Finance transfers now represent 26.28 % of total payments.
- The SPEI system (Mexico) reached 8.61 %, signaling growing international integration.
- Digital wallets and Colombia’s PSE also gained visibility.
Key reasons for this shift:
- Tighter compliance regulations and new KYC protocols.
- Central Bank controls on Pix transaction limits.
- Increased influence of marketing campaigns and betting influencers.
- Broader adoption of multi-currency and instant-transfer solutions.
Future Outlook
Analysts describe 2025 as the year of payment diversification in Brazil’s iGaming ecosystem.
As new platforms expand regionally, Brazil stands as the innovation hub for financial technology within Latin America’s entertainment industry.
Fragmentation, transparency, and innovation are shaping a more mature and competitive market.
Edited by: @_fonta www.zonadeazar.com