Brazil: Study finds 93% of betting deposits in Brazil are returned as prizes

Brazil.– October 31, 2025 – www.zonadeazar.com A report by consultancy GMattos on Brazil’s online betting flows shows that 93% of the money players deposit on betting platforms ends up coming back to bettors as payouts. The figure, measured for the first half of 2025, highlights the economic weight of the sector and, at the same time, revives the discussion on traceability, responsible gambling and full regulation.

Overview
According to the study, Brazilian bettors deposited around BRL 242.8 billion during the period, while platforms paid out about BRL 225.8 billion in prizes, resulting in a 93% return ratio. Market players see this as evidence of a mature, high-volume betting ecosystem fully plugged into everyday payment rails, especially Pix.

Details / Context
The analysis shows that roughly 15% of person-to-business Pix transactions went to betting companies, and close to 13% of business-to-person flows were prize payments. Because the operations are digital and traceable, Brazil has an unusually clear picture of how much money goes in and how much goes out of betting.
However, experts stress that a 93% return does not mean that each individual player has a 93% chance of winning. It is an industry-level RTP-type metric: it describes what happens to the whole pool of money, not to each bet. Responsible-gaming communication must make that distinction very explicit.

Future outlook
For operators, this number is valuable to show regulators and the public that betting money circulates, that payouts are actually made and that a licensed, controlled market can generate tax revenue. For authorities, it is also a good base to tighten AML, player ID and taxation rules because the transactions already leave a digital footprint.
The key will be finding a balance: enough oversight to protect players and collect taxes, but not so much that it makes the legal market less attractive than offshore sites.

Specific angles

  • Responsible gambling: high aggregate RTP ≠ low risk for individuals; player-protection tools remain essential.
  • Payments & KYC: Pix makes instant auditing feasible.
  • Public communication: the 93% figure can be used to build trust, provided it is explained properly.

🔗 Edited by: @_fonta www.zonadeazar.com

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