Breaking News: Fast Track Bets Big in Brazil with Exclusive Workshop

Brazil.- 13th February 2025 www.zonadeazar.com As part of ICE Barcelona 2026, one of the most important events on the global iGaming calendar, Zona de Azar spoke with Muriel Le Senechal, Regional Commercial Manager LatAm at Fast Track, who shared the company’s strategic vision for 2026, with a clear focus on Brazil and the advanced evolution of CRM for operators.

From the event, Muriel highlighted the impact of this edition of ICE:

“The event is huge, much bigger than we expected. It’s great to be here.”

See the interview below:

🚀 2026: expansion, Brazil, and ambitious plans

Fast Track already has a well-defined roadmap for 2026.

One of the main focuses will be Brazil, a market that currently occupies a priority position within the company’s regional strategy.

The agenda includes:

✔️ Presence at SBC Rio

✔️ Exclusive workshop in São Paulo

✔️ In-depth look at advanced CRM strategies

🎓 Exclusive workshop for operators in São Paulo

Muriel revealed one of the most relevant developments: a two-day immersive event to be held on March 18 and 19 in São Paulo.

This is an exclusive invitation-only workshop, designed especially for operators looking to professionalize and scale their CRM strategy.

The goal is clear:

🔹 Evolve from the basics of CRM

🔹 Master advanced strategies

🔹 Optimize operations with a strategic approach

“It will be an immersive event so that operators can take their operations to the next level,” she explained.

The initiative reinforces Fast Track’s positioning not only as a technology provider, but also as a strategic partner in knowledge development and operational optimization.

🌍 Fast Track accelerates its consolidation in Latin America

With Brazil as its growth hub and an active agenda of events and specialized training, Fast Track continues to strengthen its presence in Latin America.

Muriel’s final message was clear: 2026 comes with a busy agenda and new initiatives on the way.

“We have a lot going on this year and I hope to see you soon.”

ICE Barcelona has once again established itself as the global meeting point where the strategies that will set the pace for iGaming in the coming months are defined — and Fast Track is already playing a strong role in the region.

✍️ Edited by: @MaiaDigital www.zonadeazar.com