Bundesliga and Sportradar Strengthen Partnership for Digital Innovation

Next chapter in the alliance

Germany.– August 19, 2025 – www.zonadeazar.com  Bundesliga International has expanded its partnership with Sportradar Group AG (NASDAQ: SRAD) to enhance fan experiences and accelerate digital innovation. Since 2005, the collaboration has evolved, now entering a new phase powered by 3.6 million data points per match.

Key technologies unveiled

Ahead of the 2025-26 season, Sportradar introduced its global portfolio:

  • Live Player Markets: leveraging Bundesliga tracking data and AI to provide over 240 betting opportunities per match.

  • 4Sight Streaming: next-gen streaming with AI-powered overlays, live insights, and real-time analysis.

  • Enhanced Live Match Tracker: vision-based tool that boosts fan engagement and enables in-play betting.

Executive remarks

Patrick Mostboeck, SVP of Fan Engagement at Sportradar, said: “We are proud to expand our collaboration with the Bundesliga, delivering innovative solutions for football fans worldwide.”

Peer Naubert, CEO of Bundesliga International, added: “Together with Sportradar, we are leading the evolution of sports media and betting, keeping Bundesliga ahead of the curve.”

Editó: @_fonta www.zonadeazar.com

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