Cactus Stands Out in Debate on Advertising and Innovation at BiS Brasília 2025

Brazil.- 28th October 2025 www.zonadeazar.com Company reaffirms commitment to responsible innovation and compliance in the Brazilian iGaming market.

Cactus Gaming consolidated its presence at the first edition of BiS Brasília 2025, an event that brought together authorities, regulators, and executives from the sports betting and online gaming industry to discuss the direction of the sector in the country. Held on October 21 and 22 at the Royal Tulip Brasília Alvorada, the meeting established itself as one of the main forums for debate on regulation, governance, and responsible practices in the Brazilian iGaming market.

Representing Cactus, legal manager Hugo Ribeiro participated in the panel “Compliance and Innovation: Safe Advertising of Betting and the Role of Big Tech,” which addressed the challenges and opportunities of advertising in the face of advancing regulation in the sector. During the debate, Ribeiro highlighted the importance of integrating technology and ethics to ensure safe, transparent advertising communication that is fully aligned with current regulations in the country, emphasizing the strategic role of technology providers in this process.

“It was a great pleasure to represent Cactus in a debate so relevant to the future of our industry. The regulation of the betting market, led by the Secretariat of Prizes and Betting (SPA/MF) and complemented by agencies such as CONAR, has provided increasingly clear guidelines on communication, ethics, and transparency,” said Hugo.

“It is essential that the entire iGaming ecosystem acts in a coordinated manner to ensure compliance with these rules. At Cactus, we believe that technology is an ally of compliance and we remain committed to offering solutions that combine innovation, responsibility, and regulatory security,” he added.

Cactus‘ participation in BiS Brasília reinforced the company’s institutional commitment to actively contribute to the development of an ethical, sustainable, and fully regulated iGaming market, in line with international best practices. The company reaffirmed its vision that technological innovation must go hand in hand with regulatory compliance, promoting greater security and transparency for operators, partners, and end users.

Edited by: @MaiaDigital www.zonadeazar.com