CAIXA Loterias launches Customer Council
Brazil.– September 2, 2025 – www.zonadeazar.com CAIXA Loterias has announced the launch of a Customer Bettors’ Council to strengthen its digital experience, improve online services, and bring users closer to decision-making.
Overview
The digital transformation is reshaping Brazil’s lottery sector. In response, CAIXA Loterias created the Customer Council, a consultative body designed to capture user feedback, identify service improvements, and adapt its products to evolving digital demands.
This initiative reflects CAIXA’s commitment to innovation and user engagement, making players an integral part of its digital journey.
Context and details
The Council’s main roles include:
- Gathering direct feedback from players about online experiences.
- Proposing technological improvements in usability, security, and payments.
- Reviewing interaction data to refine promotions and product design.
- Supporting the integration of Responsible Gaming tools.
The participatory structure is unprecedented in Brazil’s lottery sector and signals a step toward democratizing service development.
Economic impact
- Revenue optimization: better digital experiences lead to higher online betting volumes.
- Competitive innovation: strengthens CAIXA’s position against private and international operators.
- Efficient investments: aligning technology budgets with real user needs.
Social and institutional impact
- Citizen participation: players actively shape the services they use.
- Transparency: Council acts as a direct communication channel.
- Responsible gaming: user involvement reinforces risk prevention.
Future outlook
The Council is expected to meet regularly and publish reports with recommendations, enabling CAIXA to align its services with digital trends.
The move may inspire other state lotteries to adopt similar models, placing user voices at the center of innovation.
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Editó: @_fonta www.zonadeazar.com