Camila Beatriz da Silva joins ReferOn as Senior Sales Manager

Brazil .- November 18, 2025 www.zonadeazar.com Brazilian executive Camila Beatriz da Silva, with more than 15 years of experience in sales and affiliate marketing, takes on the role of Senior Sales Manager at ReferOn, aiming to strengthen the platform in the growing South American iGaming market.

Overview

Affiliate management firm ReferOn welcomes Camila Beatriz da Silva as its new Senior Sales Manager. Born in Blumenau (Santa Catarina), Camila brings solid sales experience accumulated across various sectors—such as pharmaceuticals, fashion, and, in the last four years, iGaming—both on the operator side and the affiliate side.
In her new role, she will work closely with the marketing, product, and account teams to ensure that the promises made to partners are truly reflected in execution: “excellence, transparency, and partnership,” according to the company.

Details / Context

Throughout her career, Camila has developed skills to cultivate relationships, build bridges, and facilitate strategic collaborations in dynamic environments. As she herself states:

“It’s about building bridges, creating genuine connections, and helping partners unlock new opportunities in the dynamic world of iGaming.”

Meanwhile, ReferOn’s General Manager, Alex Bukin, highlights that the organization was looking for “more than experience — passion, energy, and authenticity” when hiring the new Senior Sales Manager. Camila “connects effortlessly — she listens, understands, and builds trust naturally.”

Additionally, Camila had already used ReferOn’s own platform as an affiliate, giving her “a real sense of what our clients value the most.”

The company highlights that the Brazilian iGaming market has experienced accelerated growth over the last year following regulatory advancements, reinforcing its commitment to expanding its affiliate solution in Brazil. According to the report:
“As an affiliate, we had access to many different platforms… but ReferOn always stood out as the easiest to use — … as an operator … it was challenging to create reward plans or postbacks.”

Subtopics

Multisegment experience: Camila comes from sectors as varied as pharmaceuticals, fashion, and iGaming, giving her the versatility to adapt to different business models.

Collaboration-focused approach: Her own statement emphasizes that it’s not only about “numbers and business,” but about “creating genuine connections” and providing strategic support to partners.

Strategic timing: The appointment comes in parallel with the rapid expansion of the Brazilian iGaming market and the growth of affiliate technology solutions, positioning ReferOn to capture new opportunities in the region.

Future Outlook

With the arrival of Camila Beatriz da Silva, ReferOn seeks to strengthen its presence in Brazil by reinforcing ties with affiliates and operators through an agile, transparent, and results-oriented platform.

Thanks to her personal experience as an affiliate and her understanding of the ecosystem, Camila is well positioned to drive growth strategies, attract new partners, and strengthen existing relationships.

In the immediate future, the company is expected to activate Brazil-specific campaigns, improve its local positioning, and leverage the regulatory momentum in the region.

Ultimately, this appointment may become a clear signal for the iGaming ecosystem in Latin America: the professionalization of affiliate management and the importance of a relationship-centered, transparent, and technology-driven approach.

🔗 Edited by: @_fonta www.zonadeazar.com