Carlinhos Maia Leads Lottu’s Digital Campaign “Imagine With Me”

Brazil.- November 11, 2025 www.zonadeazar.com Grupo Esportes Gaming Brasil, responsible for brands such as Esportes da Sorte, has launched the ‘Imagina Comigo’ campaign, created to promote Lottu, its latest digital gaming platform. The campaign marks the brand’s debut in the online environment with light-hearted, vibrant communication focused on responsible fun.
Starring Carlinhos Maia, the campaign starts with a relaxed conversation with a friend, in which the influencer shares his new discovery. As he speaks enthusiastically, the surrounding environment gains colour, rhythm and energy — a visual metaphor that translates Lottu’s proposal to offer an intuitive, immersive and engaging experience.

‘Lottu represents the combination of technology and conscious entertainment. The campaign is an invitation to imagine new ways to have fun safely and with purpose,’ says Darwin Filho, CEO of Grupo Esportes Gaming Brasil.
With an informal narrative and vibrant aesthetic, ‘Imagina Comigo’ reflects Lottu’s digital and approachable DNA — a brand that communicates with the public in simple, authentic language aligned with new forms of content consumption. In addition to Carlinhos Maia, the campaign also features Raul Erlich as an ambassador, expanding the dialogue with different profiles and communities on social media.
The vice-president of Grupo EGB, Marcela Campos, reinforces the company’s commitment to responsible gaming.

‘Our purpose is to make the public recognise Lottu as a benchmark for trust and innovation. We want players to have fun, but always with the security of being on a serious, transparent platform that is different from anything else on the market,’ she adds.
With a focus on digital media, the ‘Imagina Comigo’ campaign reinforces the EGB Group’s position as one of the leading references in responsible entertainment in Brazil, combining technological innovation and proximity to the public.

Edited by @pererarte   www.zonadeazar.com