CBF–SIGA Alliance Strengthens Integrity and Modernisation of Brazilian Football
Brazil.– October 29, 2025 – www.zonadeazar.com A milestone meeting held at the Brazilian Football Confederation (CBF) headquarters in Rio de Janeiro brought together Emanuel Macedo de Medeiros, Global CEO of the Sport Integrity Global Alliance (SIGA) and President & CEO of SIGA Latin America, and Samir Xaud, President of the CBF.
The encounter reaffirmed a shared commitment to integrity, good governance, and the modernisation of Brazilian football.
Overview
This meeting builds upon the agreement signed in March 2024 between both institutions, consolidating a joint agenda focused on sports betting integrity, financial transparency, sustainability, and the professionalisation of football in Brazil.
The dialogue was open and constructive, with both leaders aiming to define strategic priorities that will shape the future of Brazilian football.
Details and Context
During the discussions, SIGA and CBF aligned on the importance of reinforcing compliance mechanisms, ethical education, and institutional transparency—pillars of a modern and trusted sporting ecosystem.
With more than three decades of experience in football governance, Emanuel Macedo de Medeiros has played a pivotal role in strengthening global integrity structures.
He previously served as CEO and founder of the European Leagues Association, and has held senior positions within the Portuguese Professional Football League, UEFA, FIFA, the World Economic Forum, the European Commission, and the Court of Arbitration for Sport (CAS), among others.
Medeiros also highlighted the progress made by SIGA Latin America in Brazil through partnerships with the Ministry of Sport, Ministry of Finance, the Office of the Comptroller General, the São Paulo Football Federation, and the CBF itself.
He also referenced a cooperation agreement with the National Congress through the Parliamentary Front for Football Modernisation, which commissioned SIGA to produce an independent study on the future of Brazilian football, including the legal feasibility of creating a unified professional league.
Institutional Perspective
According to Emanuel Macedo de Medeiros,
“This meeting reinforced the shared commitment between SIGA and CBF to a future of excellence, integrity, and modernisation for Brazilian football. President Samir Xaud demonstrated leadership, strategic vision, and a reformist spirit that deserve recognition.”
He further emphasised SIGA’s dedication to supporting CBF with its expertise, experience, and international networks, contributing to the implementation of best practices and solutions that will strengthen governance, transparency, and sustainability in Brazilian sport.
Key Themes: Integrity, Governance, and Global Cooperation
The alliance between SIGA and CBF represents a new benchmark in institutional collaboration between Brazilian football and the international sports governance community.
Beyond administrative improvements, the agreement aims to rebuild public confidence in the management of the game, a sport with immense cultural and economic relevance in Brazil.
The partnership positions Brazil as a key player in the global integrity movement, aligning its governance framework with international standards promoted by SIGA.
Future Outlook
The renewed commitment will translate into tangible initiatives in the coming months, including leadership training, governance audits, transparency programs, and the promotion of ethical culture within the sport.
Together, CBF and SIGA are paving the way for a modern, transparent, and sustainable era in Brazilian football, where integrity becomes both a value and a strategy for growth.
🔗 Edited by: @_fonta www.zonadeazar.com