Citizens Reiterates Rating on Sportradar amid Optimism over Prediction Markets

United States.– January 12 2026 – www.zonadeazar.com Research firm Citizens reiterated its Market Outperform rating on Sportradar Group AG (NASDAQ: SRAD) and set a USD 34.00 price target, citing positive developments in the prediction-markets segment.

Overview

Citizens said the target implies upside of 87% from current levels, with the stock trading near its 52-week low. Data from InvestingPro suggest the shares remain undervalued relative to fair value, while technical indicators point to oversold conditions.

Details / Context

The report highlights a new deal granting Polymarket Authorised Gaming Operator status with Major League Soccer, enabling MLS integration into its platform alongside similar agreements with DraftKings and FanDuel.

Citizens added that the MLS partnership, following a similar NHL deal, underscores growing acceptance of prediction markets as trading platforms when strong integrity services are in place.

The firm believes Sportradar’s critical opportunity lies in supplying official data feeds to any operators offering MLS or NHL markets through Polymarket, alongside integrity services and cross-selling potential.

Key Focus Areas

📈 Analyst sentiment

Guggenheim raised its price target to USD 35.00 and maintained a Buy rating, while Stifel initiated coverage with a Buy and a USD 28.00 target. Benchmark reiterated its Buy rating with a USD 30.00 objective, citing strong execution and cost discipline.

📊 Competitive landscape

Citizens also upgraded Genius Sports, while Needham highlighted opportunities for sports-data suppliers following MLS’s partnership with Polymarket.

Forward outlook

Analysts estimate prediction markets could mature into a USD 10bn trading industry, positioning data providers such as Sportradar and Genius Sports to benefit from long-term growth.

🔗 Edited by: @MaiaDigital – www.zonadeazar.com