Codere Strengthens Its Leadership with +Juego

Israel.- November 26, 2025 www.zonadeazar.com Codere Online, a leading operator of sports betting and online casino in Spain and Latin America and part of Grupo Codere, has launched the second phase of its “+Juego” campaign, reinforcing its positioning as a historic brand in the regulated entertainment sector. With more than 40 years of industry experience, the company seeks to highlight its reliability, expertise, and ability to connect with a wide range of audiences.

Developed in collaboration with the agency Officer & Gentleman, this new stage moves the focus from product variety toward a message that emphasizes the value of Codere as “the betting house of a lifetime.” The campaign speaks to an emotional territory where trust, safety, and the backing of a solid trajectory stand out against the growth of unregulated and illegal operators.

A strengthened vision through new audiovisual stories

The TV campaign introduces new spots that highlight Codere’s broad sports betting offering. The ads show the company’s ability to appeal to diverse audiences with a wide selection of markets ranging from major European football leagues to emerging competitions like the Kings League, as well as traditional and niche sports like curling, darts, and Basque pelota.

The content also reinforces the online casino catalog, which combines classic games—roulette, blackjack, slots—with exclusive proposals such as Aviator, one of the brand’s most popular titles.

According to Carlos González de las Cuevas, Brand Manager at Codere Online:

“In this second phase of the campaign, we not only show that Codere gives you more action than ever thanks to our extensive catalog, but we also reaffirm something that sets us apart: we are the betting house of a lifetime. We’ve been accompanying players in Spain for more than four decades, and that trust is more crucial today than ever in the face of scams and illegal betting.”

Digital expansion and content adapted to today’s audience

Beyond television, the campaign deploys a full digital strategy through YouTube, Meta, In-App formats and social networks. These pieces use dynamic, trend-based content to connect with audiences through modern digital language.

The materials highlight key functionalities such as “create your bet”, combined bets, and casino games, aiming for more interaction and a narrative that reinforces the brand’s closeness.

New spots released

• Codere te da +Juego | Sport

• Codere te da +Juego | Casino

A message that looks to the future while preserving its essence

The “+Juego” campaign serves as a bridge between the brand’s rich history and its evolution in the digital sector. The project blends innovation, entertainment, and a clear nod to Codere’s long-standing leadership in the regulated gaming industry.

With this second phase, Codere Online reaffirms its commitment to building a strong and trustworthy bond with its audience, reinforcing its differentiation in an increasingly competitive and regulated market.

Edited by @pererarte   www.zonadeazar.com