Diego Buriti Appointed Head Of Online Media At Flutter Brazil
Brazil.– February 26, 2026 – www.zonadeazar.com Flutter Brazil announced the appointment of Diego Buriti as its new Head of Online Media, in a strategic move aimed at strengthening the digital ecosystem of its brands Betnacional and Betfair within one of the world’s most competitive regulated markets.
Overview
Buriti’s arrival reinforces the company’s positioning in Brazil’s online landscape and consolidates its commitment to a communication strategy driven by data, performance and brand building. With over 15 years of experience in marketing and media within major global entertainment groups, he takes on the challenge of integrating media strategy with business growth in a sector currently undergoing full regulatory maturation.
Flutter Brazil — the result of the joint operation between NSX Brasil, owner of Betnacional, and Flutter Entertainment, owner of Betfair — is positioning itself as one of the leading sports betting ecosystems in the country.
Details / Context
Throughout his career, Buriti has led projects at companies such as:
- Globo
- FOX / National Geographic
- Disney (ESPN and Star+)
- Sony Pictures
where he developed high-impact strategies focused on sustainable growth and operational efficiency.
In recent years, his work has been directly linked to the iGaming universe, with emphasis on:
- user acquisition optimization
- strategic data usage
- continuous improvement of customer experience
His role as an advisor at Anjos do Brasil also brings an innovation-driven perspective and strong ties to the startup ecosystem.
Key Topics
Media as a business engine
The new leadership aims to transform user acquisition from an isolated activity into an integrated system aligned with corporate growth.
Balancing branding and performance
The strategy combines brand positioning with measurable results in a highly competitive environment.
Regulation and sector professionalization
Communication strategies are aligned with the new phase of Brazil’s regulated iGaming market, prioritizing transparency and trust-building.
Local DNA with global technology
The operation blends Brazilian market expertise with the technological strength of a global group.
Future Outlook
Buriti’s appointment marks a key step in the evolution of marketing within Brazil’s regulated iGaming industry. In a landscape where competition is defined by data intelligence, investment efficiency and brand construction, digital media shifts from being a channel to becoming a strategic ecosystem.
The move reinforces Flutter Brazil’s vision of leading market growth through responsible entertainment, efficient communication and sustainable sector development.
🔗 Edited by: @_fonta www.zonadeazar.com