DigiPlus Pauses GamePlus Launch To Refine Its Market Strategy

Brazil.– October 16th, 2025 – www.zonadeazar.com Digital entertainment and online gaming company DigiPlus has announced the temporary suspension of its GamePlus brand launch in Brazil, following a “soft launch” held on September 22nd.

Overview

GamePlus was designed as DigiPlus’ first local brand targeting the Brazilian market, focusing on personalization and gamified interaction.
The company gathered valuable feedback during the pilot phase, leading it to re-evaluate both its commercial positioning and technical structure.

Details / Context

In its statement, DigiPlus explained that the pause aims to better tailor the product to the Brazilian player profile while improving infrastructure and user experience before a full-scale rollout.
The company reported that early participation rates fell short of projections, and player feedback suggested enhancements to navigation, bonuses, and local payment methods.

The regional director noted that the soft launch provided insight into key areas such as localization, real-time support, and mobile optimization.

Future Outlook

The full re-launch of GamePlus is expected for Q1 2026, supported by a marketing campaign centred on responsible entertainment, innovation, and cultural engagement.
Artificial intelligence features for personalization and dynamic loyalty programs are part of the upcoming release.

Industry Impact

This decision highlights a growing industry pattern: international operators entering Brazil are choosing quality and compliance over rapid expansion. DigiPlus’ move underscores its commitment to responsible, user-centric innovation in Brazil’s newly regulated betting landscape.

🔗 Edited by: @_fonta www.zonadeazar.com