Digitain Welcomed Luis Figo and Alessandro Del Piero at ICE Barcelona 2026

Spain.– January 26, 2026 – www.zonadeazar.com Digitain strengthened its presence at ICE Barcelona 2026 with football legends Luís Figo and Alessandro Del Piero, generating strong engagement among partners, visitors, and industry stakeholders.

Overview
During the latest edition of ICE Barcelona, Digitain combined sport, technology, and brand positioning by welcoming its global brand ambassador, Luís Figo, alongside former Italian football star Alessandro Del Piero. Their participation increased the company’s visibility and reinforced its positioning within the global iGaming ecosystem.

The initiative aligned with Digitain’s strategy of integrating entertainment and innovation at key industry events.

Details / Context
Throughout the event, Figo and Del Piero toured Digitain’s exhibition space and met with operators, strategic partners, and industry representatives. A key highlight was an interactive exchange with attendees, during which they discussed the evolution of football, the growing role of technology, and the importance of global events for industry development.

Figo’s participation reaffirmed his role as brand ambassador, supporting Digitain’s international branding and communication efforts.

Digitain’s stand stood out for its modern design, interactive areas, and live demonstrations of its latest technological solutions, underscoring the company’s focus on innovation and user experience.

Future outlook
The presence of globally recognized sports figures reinforced Digitain’s strategy of building brand value through high-impact experiences at international events. Looking ahead to 2026, the company expects to continue leveraging strategic partnerships and brand-led initiatives to expand its global footprint and strengthen relationships across key markets.

Editó: @_fonta www.zonadeazar.com